Towing Detroit
Case Study — Elite Detroit Towing
1,200+ Phone Leads/Month for Elite Detroit Towing.
Elite Detroit Towing came to LeadGenius spending heavily on Google Ads with a generalist agency, getting fewer than 200 calls a month at a $42 cost per call. We restructured the account top-to-bottom, cut wasted spend, and scaled call volume 6x within 90 days.
1,200+ Monthly Phone Leads
$8.40 Average Cost Per Call
6.4x Lead Volume Increase
90 Days to Scale
The Challenges.
1
Generalist agency was bidding on broad-match keywords like "tow truck" with no negative keyword discipline — burning $4,000/mo on irrelevant clicks (mechanics, monster truck rallies, towing-supply searches).
2
Single campaign mixed emergency intent with B2B fleet contracts — Google's Smart Bidding had no signal to optimize.
3
No call tracking — had no idea which keywords actually drove revenue.
4
Landing page was the GBP profile — no conversion path beyond a phone tap.
5
GBP listed only "Tow truck service" — missing 8 secondary categories that would qualify for related searches.
What We Built.
1
Built 4 dedicated campaigns: Emergency Towing, Roadside Assistance, Heavy Duty/Box Truck, and Long-Distance Transport — each with its own bidding strategy.
2
Added 380+ negative keywords to filter mechanics, parts suppliers, used-trucks, and unrelated commercial searches.
3
Implemented CallRail dynamic number insertion — every keyword now ties to a phone-call attribution.
4
Built a dedicated landing page on Astro/Cloudflare with sub-second load and click-to-call sticky button.
5
Optimized GBP: added 9 secondary categories (flatbed, motorcycle towing, heavy-duty, jump-start, lockout, fuel delivery, etc.) — increased map-pack visibility 4x.
6
Set up automated review request SMS — moved from 18 reviews to 84 reviews in 5 months.
The Outcome
Within 30 days, Elite Detroit Towing was getting more phone calls than their dispatch could handle — a great problem. We scaled the budget 2x as call quality stayed high. Today they run 1,200+ calls/month at $8.40 cost-per-call, down from $42. The owner replaced one office staffer with our AI Voice Receptionist for after-hours coverage and saved $38K/year.
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