Google Ads Management Services for Service Businesses
We manage Google Ads for HVAC, plumbing, towing, roadside, and home service companies across Metro Detroit and nationwide. Average $4.67 CPC. Phone leads delivered in 24–48 hours of launch.
What's Included
What Google Ads Management Services Actually Include
Most Google Ads agencies charge $1,500–$5,000/month and deliver a monthly PDF report with impressions and click-through rates. LeadGenius delivers one metric: qualified phone calls. Here is exactly what our Google Ads management service covers from Day 1.
Campaign Build and Structure
We build tightly-themed ad groups around your highest-intent service keywords. For a towing company in Detroit, that means separate ad groups for "towing near me," "emergency towing Detroit," "flatbed towing Wayne County," and "24-hour tow truck" — not one broad campaign dumping all budget into generic traffic. Tight structure = lower cost per click, higher Quality Scores, better ad positions.
Negative Keyword Management
The average service business wastes 35–55% of Google Ads spend on irrelevant searches — "how to tow a car yourself," "towing capacity pickup truck," "towing companies hiring." We audit and block these on Day 1 and add to the negative list weekly. Most clients see immediate CPL improvement in the first 30 days from this alone.
Call Tracking and Attribution
Every phone call is tracked back to the exact keyword, ad, and time of day that generated it. We use dynamic number insertion so Google Ads, organic, and direct calls are counted separately. You see cost-per-call, not cost-per-click. This is non-negotiable — without call tracking, you're flying blind on what's working.
Landing Page Optimization
Sending paid traffic to your homepage is one of the most common ways service businesses waste Google Ads budget. We build or optimize dedicated landing pages for each service, with click-to-call above the fold, trust signals (reviews, Google Partner badge, license numbers), and a fast load time. Pages built with us consistently convert at 8–14% vs the industry average of 3–4%.
Bid Strategy and Budget Pacing
We use Target CPA or Maximize Conversions bidding once campaigns have sufficient conversion data (typically 30–50 calls). Before that threshold, we use enhanced CPC with manual oversight. Budget is paced daily to prevent front-loaded spend that exhausts budget by noon. We've managed over $2M in Google Ads spend across service businesses since 2020.
Google Ads Management Pricing
Our Google Ads management service starts at $1,500/month for businesses spending $2,000–$10,000/month on ads. For businesses spending $10,000+/month, management fees are 10–12% of ad spend. All plans are month-to-month — no contracts, no setup fees, no lock-in. We're a Verified Google Partner (ID: 5082072712), which requires meeting Google's thresholds for managed spend, certifications, and campaign performance.
Who This Service Is For
Google Ads management services make sense for service businesses that: (1) already spend $1,500+/month on Google Ads and suspect they're wasting budget, (2) tried Google Ads themselves and got bad results, or (3) are growing past $20K/month revenue and need a scalable lead-gen channel. If you spend under $1,500/month on ads, our Essentials or Professional plan may be a better starting point.
Frequently Asked Questions
How much does Google Ads management cost per month?
LeadGenius Google Ads management starts at $1,500/month (management fee) for businesses with $2,000–$10,000/month in ad spend. Businesses spending over $10,000/month pay 10–12% of ad spend. No setup fees. No contracts. Ad spend is billed directly by Google to your card — we only bill for management.
How fast will I see results from Google Ads?
Most LeadGenius clients receive their first qualified phone calls within 24–48 hours of campaign launch. This is faster than most agencies because we build campaigns from pre-tested structures rather than starting from scratch. Full optimization typically happens over the first 30–60 days as conversion data accumulates.
What's included in Google Ads management?
Campaign setup and structure, keyword research and negative keyword lists, ad copy creation and A/B testing, bid strategy management, call tracking setup (dynamic number insertion), landing page review and optimization, daily budget pacing, and monthly reporting. Everything to turn ad spend into phone calls.
Do you require contracts for Google Ads management?
No. All LeadGenius services are month-to-month. You can cancel anytime with 30 days notice. We earn the next month with the previous month's results — tracked phone calls, booked jobs, and cost-per-lead, not impressions and clicks.
What industries do you manage Google Ads for?
We specialize in service businesses: HVAC, plumbing, towing, roadside assistance, junk car removal, locksmith, tree service, foundation repair, and similar. We do not work with e-commerce, SaaS, or enterprise clients — service businesses are our specialty and our playbooks are dialed for phone-call conversion.
Are you a Verified Google Partner?
Yes. Verified at google.com/partners/agency?id=5082072712. Google Partner status requires meeting spend, performance, and certification thresholds across managed accounts. Many agencies claim "Google Partner" without the verification badge — check the URL to confirm.
Google Ads Management Across Metro Detroit
We deliver google ads management services across all 12 of our service-area cities:
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Most LeadGenius clients begin receiving qualified phone leads within 24–48 hours of campaign launch.