LeadGeniusHVAC Marketing That Fills Your Schedule.
LeadGenius Solutions is a specialized HVAC marketing agency running Google Ads, local SEO, and missed-call text back for HVAC contractors. We manage seasonal campaigns and deliver phone calls, not impressions. Month to month, $0 upfront.
HVAC Marketing Is Different. We Know It.
Generalist agencies run the same campaign structure for HVAC as they do for e-commerce. HVAC has seasonal spikes, emergency intent, commercial vs residential splits, and LSA as a separate channel — none of which a generalist handles correctly.
Seasonal Campaign Structure
We split AC and furnace campaigns separately with seasonal budget pacing. July and August get more AC spend. November through February gets more heating spend. One flat campaign year-round spends too much in the off-season.
LSA + Search Stack
Google Local Service Ads (LSA) show above regular Google Ads with a "Google Guaranteed" badge. We manage both and stack them — dominating the top 3 positions for emergency HVAC searches in your market.
Residential vs Commercial Split
Residential and commercial HVAC have different keywords, different decision makers, and different close cycles. We segment them from Day 1 — separate ad groups, separate landing pages, separate tracking.
Phone-Call Ads That Track Cost Per Call
Our Google Ads work is built around phone calls. For one towing client (name withheld), it produced 478 calls in 30 days to Oct 7, 2026 at $5.85 per call on $2,794 of ad spend paid to Google. HVAC results vary by market and season.
No Contracts
Month-to-month only. HVAC seasonality means your needs change. We don't lock you into a 12-month contract that forces you to pay full management fees during your slow season.
Missed Call Recovery
HVAC calls that go to voicemail during peak season are lost revenue. Our missed call text back sends an automated text right away to help you win back callers who would otherwise call your competitor.
HVAC SEO and lead generation in Michigan.
Request a marketing reviewFor HVAC companies serving Detroit, Dearborn, and Metro Detroit, a useful marketing plan separates furnace repair, air conditioning repair, system replacement, and maintenance. Each service has a different buying cycle and should be measured against the jobs your technicians can take.
Build local visibility around your actual service area
Our local SEO work focuses on accurate business information, useful heating and cooling service pages, internal links, and technical issues that affect discovery. Location content should explain real coverage and customer needs, rather than repeat the same text under different city names.
Match campaigns to season and capacity
Before promoting emergency repairs or installations, establish your service radius, office hours, available appointments, and budget. See our Google Ads approach for HVAC contractors for the paid-search side of the plan. Keep repair and replacement inquiries separate when reviewing lead quality.
Review the work before choosing an agency
Ask any agency to show you real call numbers from an account it runs, not just ranking screenshots. For your own review, bring your website and the cities you serve. We can assess which services are visible in search and where prospective customers lose their path to contacting you.
What HVAC marketing strategy actually works to generate leads?
HVAC marketing that actually works uses a dual-engine strategy: high-intent Google Ads (Search + Local Service Ads) for immediate, same-day emergency calls, combined with local SEO (map pack optimization) and automated missed call text back to capture organic lead flow at zero marginal cost.
Most HVAC contractors try Google Ads once, spend $2,000, get poor results, and conclude "Google Ads doesn't work for HVAC." The problem was never Google Ads — it was the campaign structure. HVAC is one of the most lucrative verticals on Google Search, with high click costs that are justified by large average ticket values. The contractors winning at HVAC Google Ads are running structured, seasonal, vertically-split campaigns — not a single broad campaign.
The HVAC Google Ads Playbook
A properly structured HVAC Google Ads account has at minimum: separate campaigns for AC repair, furnace repair, AC installation, furnace installation, and HVAC maintenance. Each campaign has its own budget, its own ad groups, its own landing page, and its own negative keyword list. Emergency keywords ("AC stopped working," "no heat," "furnace not turning on") go in call-only campaigns with 24/7 bidding. Maintenance and installation keywords go in standard search campaigns with form and phone conversion tracking.
Google Local Service Ads for HVAC
LSA (Google Local Service Ads) are the "Google Guaranteed" results that appear above regular Google Ads in HVAC searches. Getting verified for HVAC LSA requires a background check, license verification, and insurance confirmation — a process most contractors delay but that delivers the highest-converting position on the entire SERP. We handle the LSA setup and verification process and manage bids separately from your regular Search campaigns.
HVAC Local SEO and Map Pack
The Google Maps pack (top-3 map results) drives a large share of HVAC calls in most markets. Ranking there requires: a fully optimized Google Business Profile with seasonal service photos, review velocity (a steady flow of new reviews), NAP citation consistency across directories, and location-targeted website content. Our local SEO service handles all three layers. Map pack results vary by market and competition.
HVAC Marketing Pricing
LeadGenius Solutions has two plans, both month to month with $0 upfront, no setup fee and cancel any time. The Local Ranking plan is $97/month: Google Business Profile optimization and local ranking work aimed at the Google Maps top 3. The Contractor plan is $197/month: everything in Local Ranking plus a new website with a page for every service and city, Google Ads management for phone calls, and a CRM app with missed-call text back and review requests. Ad spend is separate and paid to Google.
HVAC Marketing for Every Stage of Growth
- New HVAC business (under $500K revenue): Start with local SEO + missed call text back. Build GBP authority before spending on ads. Map pack ranking is free traffic that compounds.
- Growing HVAC contractor ($500K–$2M revenue): Add Google Ads (Search + LSA). Target emergency repair keywords first — highest conversion rate. Layer in maintenance plan campaigns in month 3.
- Established HVAC company ($2M+ revenue): Full stack — Search + LSA + local SEO + review automation + AI receptionist for after-hours. At this level, missing 5 calls per week is $25K–$50K in annual lost revenue.
HVAC Marketing Questions Answered.
How much does HVAC marketing cost per month?
The Local Ranking plan is $97/month and the Contractor plan is $197/month, which includes Google Ads management, a new website and a CRM app. Ad spend is separate and paid to Google. $0 upfront, no setup fee, month to month.
What is the best marketing strategy for an HVAC company?
The highest-ROI stack: (1) Google Ads with seasonal campaign splits for AC + furnace; (2) Google Local Service Ads for the "Google Guaranteed" badge; (3) GBP optimization for map pack; (4) review velocity automation. All four working together dominates every surface a homeowner sees when they search for HVAC.
How do I get more HVAC leads from Google?
Split AC and furnace into separate campaigns. Stack LSA + Search. Bid up during peak season. Run call-only ads for emergency searches. Block commercial, DIY, and hiring searches with negative keywords. Irrelevant clicks waste budget, and fixing that is often the fastest win.
What is a good cost per lead for HVAC?
A good cost per lead depends on your market and season. Emergency calls cost more but are worth more. We track cost per call in your own account and tune toward it. Results vary.
Does LeadGenius Solutions work with HVAC companies outside Detroit?
Yes. We are based in Dearborn, MI and serve Metro Detroit and contractors across the U.S. Contact us to discuss your market and competitive landscape.
Do you require contracts for HVAC marketing?
No. Both plans are month to month. HVAC is seasonal — we don't lock you into 12-month contracts that force full management fees during your slow months.
See Where Your HVAC Company Shows Up on Google Maps.
We scan your service area on Google Maps and review it with you on a 10-minute call.