HVAC Marketing That Fills Your Schedule.
LeadGenius is a specialized HVAC marketing agency running Google Ads, local SEO, and AI automation exclusively for HVAC contractors. We manage seasonal campaigns, stack LSA + Search, and deliver qualified phone calls — not impressions. Average $79 cost per qualified lead. Verified Google Partner.
HVAC Marketing Is Different. We Know It.
Generalist agencies run the same campaign structure for HVAC as they do for e-commerce. HVAC has seasonal spikes, emergency intent, commercial vs residential splits, and LSA as a separate channel — none of which a generalist handles correctly.
Seasonal Campaign Structure
We split AC and furnace campaigns separately with seasonal budget pacing. July and August get more AC spend. November through February gets more heating spend. One flat campaign year-round wastes 30–40% of budget in off-season.
LSA + Search Stack
Google Local Service Ads (LSA) show above regular Google Ads with a "Google Guaranteed" badge. We manage both and stack them — dominating the top 3 positions for emergency HVAC searches in your market.
Residential vs Commercial Split
Residential and commercial HVAC have different keywords, different decision makers, and different close cycles. We segment them from Day 1 — separate ad groups, separate landing pages, separate tracking.
BACS HVAC Case Study
We reduced BACS HVAC's cost per lead from $128 to $79 in 90 days — a 38% reduction — while maintaining call volume. The fix was campaign restructure, negative keywords, and landing page conversion optimization.
No Contracts
Month-to-month only. HVAC seasonality means your needs change. We don't lock you into a 12-month contract that forces you to pay full management fees during your slow season.
Missed Call Recovery
HVAC calls that go to voicemail during peak season are lost revenue. Our missed call text back sends an automated SMS within 30 seconds — recovering the 62% of callers who'd otherwise call your competitor.
HVAC Marketing Strategy: What Actually Works
Most HVAC contractors try Google Ads once, spend $2,000, get poor results, and conclude "Google Ads doesn't work for HVAC." The problem was never Google Ads — it was the campaign structure. HVAC is one of the most lucrative verticals on Google Search, with CPCs of $12–40 that are justified by $300–$5,000 average ticket values. The contractors winning at HVAC Google Ads are running structured, seasonal, vertically-split campaigns — not a single broad campaign.
The HVAC Google Ads Playbook
A properly structured HVAC Google Ads account has at minimum: separate campaigns for AC repair, furnace repair, AC installation, furnace installation, and HVAC maintenance. Each campaign has its own budget, its own ad groups, its own landing page, and its own negative keyword list. Emergency keywords ("AC stopped working," "no heat," "furnace not turning on") go in call-only campaigns with 24/7 bidding. Maintenance and installation keywords go in standard search campaigns with form and phone conversion tracking.
Google Local Service Ads for HVAC
LSA (Google Local Service Ads) are the "Google Guaranteed" results that appear above regular Google Ads in HVAC searches. Getting verified for HVAC LSA requires a background check, license verification, and insurance confirmation — a process most contractors delay but that delivers the highest-converting position on the entire SERP. We handle the LSA setup and verification process and manage bids separately from your regular Search campaigns.
HVAC Local SEO and Map Pack
The Google Maps pack (top-3 map results) generates 40–60% of HVAC calls in most markets. Ranking there requires: a fully optimized Google Business Profile with seasonal service photos, review velocity (5+ new reviews per month), NAP citation consistency across directories, and location-targeted website content. Our local SEO service handles all three layers. BACS HVAC went from zero map pack presence to consistent top-3 in their primary service zip codes within 90 days.
HVAC Marketing Pricing
LeadGenius HVAC marketing starts at $297/month for the Professional plan — includes local SEO, AI chatbot, review automation, missed call text back, and CRM. Google Ads management is $1,500/month for ad spend under $10K/month, or 10–12% above that. Most HVAC contractors see positive ROI within 30–60 days. No setup fees, no contracts.
HVAC Marketing for Every Stage of Growth
- New HVAC business (under $500K revenue): Start with local SEO + missed call text back. Build GBP authority before spending on ads. Map pack ranking is free traffic that compounds.
- Growing HVAC contractor ($500K–$2M revenue): Add Google Ads (Search + LSA). Target emergency repair keywords first — highest conversion rate. Layer in maintenance plan campaigns in month 3.
- Established HVAC company ($2M+ revenue): Full stack — Search + LSA + local SEO + review automation + AI receptionist for after-hours. At this level, missing 5 calls per week is $25K–$50K in annual lost revenue.
HVAC Marketing Questions Answered.
How much does HVAC marketing cost per month?
HVAC marketing management starts at $1,500/month for Google Ads plus $297/month for local SEO and automation. Most contractors budget $2,500–$7,500/month in ad spend. Average cost per qualified lead runs $35–80 after optimization. No setup fees, no contracts.
What is the best marketing strategy for an HVAC company?
The highest-ROI stack: (1) Google Ads with seasonal campaign splits for AC + furnace; (2) Google Local Service Ads for the "Google Guaranteed" badge; (3) GBP optimization for map pack; (4) review velocity automation. All four working together dominates every surface a homeowner sees when they search for HVAC.
How do I get more HVAC leads from Google?
Split AC and furnace into separate campaigns. Stack LSA + Search. Bid up during peak season. Run call-only ads for emergency searches. Block commercial, DIY, and hiring searches with negative keywords. Most contractors waste 40–60% of budget on irrelevant clicks — fixing that alone recovers thousands per month.
What is a good cost per lead for HVAC?
A good CPL for HVAC is $35–80 for repair calls and $60–120 for emergency calls (which convert at 70–85%). LeadGenius HVAC clients average $79 CPL after 90 days. The industry average without optimization runs $120–180+.
Does LeadGenius work with HVAC companies outside Detroit?
Yes. Our HVAC playbook works in any metro market. We currently serve HVAC contractors across Michigan and the Midwest. Contact us to discuss your market and competitive landscape.
Do you require contracts for HVAC marketing?
No. All plans are month-to-month. HVAC is seasonal — we don't lock you into 12-month contracts that force full management fees during your slow months.
See What Your HVAC Ads Are Actually Costing You.
15-minute audit. We'll show you exactly where your HVAC budget is going and what it would take to hit $79 CPL in your market.