LeadGeniusSocial Media Marketing Detroit — Facebook + Instagram
Most Detroit service businesses post randomly on Facebook with no strategy. We build a content + ads system that turns Facebook and Instagram into a steady source of phone-call leads.
What's Included
What social media marketing strategy actually works for service contractors?
Effective social media marketing for contractors combines active local community posts, organic short-form Reels demonstrating local jobs, and highly targeted Facebook Lead Ads that capture direct client quote requests at a low cost-per-lead.
Social media for a towing company, HVAC contractor, or plumber is fundamentally different from social media for a restaurant or retail store. You don't need likes or viral videos. You need a presence that builds trust with people in your service area so that when they need your service, your name comes to mind — and when they see your Google ad, they recognize you. Social media is brand infrastructure, not a direct-response channel. When paired with Google Ads, it dramatically improves conversion rates because the prospect has seen you before.
Content Strategy for Service Businesses
We build a monthly content calendar with 3 post types proven to work for service businesses: (1) Before/after service photos — towing a car on a rainy night, before/after HVAC install, new drain cleared — these perform 3–5x better than stock photos. (2) "How we helped" short stories — a 2–3 sentence customer situation + how your team solved it. Real, specific, local. (3) Trust and authority posts — Google Partner badge, review highlights, team photos, milestone announcements. We write and schedule all content. You approve via a shared content calendar before anything posts.
Facebook Lead Ads
Facebook Lead Ads are the highest-performing social ad format for service businesses. A prospect sees your ad while scrolling, taps "Get a Free Quote," and a pre-filled form (pulled from their Facebook profile) appears. They tap submit. You receive the lead in your CRM with name, phone, service requested, and a 15-minute response window to call. We build the audience targeting (geo-radius + homeowner signals for HVAC, emergency-signal audiences for towing), write the ad copy, and optimize bids weekly. Average lead cost: $8–22 depending on vertical.
Instagram Local Strategy
Instagram for local service businesses lives or dies on geo-tagging and local hashtags. Every post gets tagged to the specific neighborhood or city where the job was done. We add 15–20 local hashtags per post in the first comment (not caption, to avoid appearing spammy to the algorithm). Over 90 days, this builds a portfolio of tagged service locations that signals local authority to both Instagram's algorithm and prospective customers scrolling the location feed.
Reels Production
Short-form video (Reels) has 3–5x the organic reach of static posts on both Facebook and Instagram as of 2025. For service businesses, the most effective Reel format is the "job in 60 seconds" — on-site before/after, narrated simply, tagged to the location. We advise on shot list, write the script/narration, and edit to a 30–60 second Reel. Reel production is quoted on a 10-minute call.
Social Media Marketing Pricing
Social media marketing and Facebook or Instagram ad management are quoted on a 10-minute call, based on your goals and budget. Ad spend is paid directly to Meta. All plans are month to month with no contract.
Frequently Asked Questions
Does social media actually generate leads for service businesses?
Directly, Facebook Lead Ads do — at $8–22 per lead for most service verticals. Organic social media (posts, Reels) generates leads indirectly by building familiarity — prospects who've seen your Facebook posts convert 18–25% better when they encounter your Google ad. Social media is most powerful as a companion to Google Ads, not a replacement.
How many posts per week do you create?
Posting frequency is set on the 10-minute call, based on your goals. All posts are approved by you in a shared content calendar before publishing.
Do you manage our DMs and comments?
Yes, comment and DM monitoring can be part of social media management. We handle general questions; messages that need specific pricing or dispatch details go to your team through the CRM inbox. Emergency service messages are flagged right away.
Can you run Facebook ads for our service business?
Yes. We build the audiences, creative, copy and landing page, and optimize the campaign. Management is quoted on a 10-minute call. Ad spend is paid directly to Meta.
What if we don't have good photos?
We work with what you have. For new clients without photos, we provide a shot list — simple phone photos taken on jobs. A team member at the job site, before/after the job, equipment in use. No professional photography required. The best-performing service business social content looks authentic, not produced.
Social Media Marketing Across Metro Detroit
We deliver social media marketing services across all 12 of our service-area cities:
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Most LeadGenius Solutions clients begin receiving qualified phone leads as soon as the ads are approved and running.