Social Media Marketing Detroit — Facebook + Instagram
Most Detroit service businesses post randomly on Facebook with no strategy. We build a content + ads system that turns Facebook and Instagram into a steady source of phone-call leads.
What's Included
Social Media Marketing for Service Businesses: What Actually Works
Social media for a towing company, HVAC contractor, or plumber is fundamentally different from social media for a restaurant or retail store. You don't need likes or viral videos. You need a presence that builds trust with people in your service area so that when they need your service, your name comes to mind — and when they see your Google ad, they recognize you. Social media is brand infrastructure, not a direct-response channel. When paired with Google Ads, it dramatically improves conversion rates because the prospect has seen you before.
Content Strategy for Service Businesses
We build a monthly content calendar with 3 post types proven to work for service businesses: (1) Before/after service photos — towing a car on a rainy night, before/after HVAC install, new drain cleared — these perform 3–5x better than stock photos. (2) "How we helped" short stories — a 2–3 sentence customer situation + how your team solved it. Real, specific, local. (3) Trust and authority posts — Google Partner badge, review highlights, team photos, milestone announcements. We write and schedule all content. You approve via a shared content calendar before anything posts.
Facebook Lead Ads
Facebook Lead Ads are the highest-performing social ad format for service businesses. A prospect sees your ad while scrolling, taps "Get a Free Quote," and a pre-filled form (pulled from their Facebook profile) appears. They tap submit. You receive the lead in your CRM with name, phone, service requested, and a 15-minute response window to call. We build the audience targeting (geo-radius + homeowner signals for HVAC, emergency-signal audiences for towing), write the ad copy, and optimize bids weekly. Average lead cost: $8–22 depending on vertical.
Instagram Local Strategy
Instagram for local service businesses lives or dies on geo-tagging and local hashtags. Every post gets tagged to the specific neighborhood or city where the job was done. We add 15–20 local hashtags per post in the first comment (not caption, to avoid appearing spammy to the algorithm). Over 90 days, this builds a portfolio of tagged service locations that signals local authority to both Instagram's algorithm and prospective customers scrolling the location feed.
Reels Production
Short-form video (Reels) has 3–5x the organic reach of static posts on both Facebook and Instagram as of 2025. For service businesses, the most effective Reel format is the "job in 60 seconds" — on-site before/after, narrated simply, tagged to the location. We advise on shot list, write the script/narration, and edit to a 30–60 second Reel. One Reel per week is included in the Professional plan; additional production packages available.
Social Media Marketing Pricing
Social media marketing is included in the Professional plan at $297/month: 3 posts/week content calendar, monthly DM management, and monthly reporting. Facebook/Instagram ad management (Lead Ads) is available as an add-on at $500/month management fee (ad spend separate). Standalone social media management starts at $397/month. All plans are month-to-month.
Frequently Asked Questions
Does social media actually generate leads for service businesses?
Directly, Facebook Lead Ads do — at $8–22 per lead for most service verticals. Organic social media (posts, Reels) generates leads indirectly by building familiarity — prospects who've seen your Facebook posts convert 18–25% better when they encounter your Google ad. Social media is most powerful as a companion to Google Ads, not a replacement.
How many posts per week do you create?
The Professional plan includes 3 posts per week across Facebook and Instagram. Additional posting frequency (5–7/week) is available on custom plans. All posts are approved by you in a shared content calendar before publishing.
Do you manage our DMs and comments?
The Professional plan includes comment and DM monitoring with 24–48 hour response on business days. We handle generic questions; messages requiring specific pricing or dispatch details are escalated to your team via the unified inbox. Emergency/service DMs are flagged immediately.
Can you run Facebook ads for our service business?
Yes. Facebook/Instagram Lead Ad management is an add-on at $500/month management fee. We build the audiences, creative, copy, and landing experience — and optimize bids weekly. Ad spend of $500–$2,000/month is recommended for meaningful lead volume in Metro Detroit's service verticals.
What if we don't have good photos?
We work with what you have. For new clients without photos, we provide a shot list — simple phone photos taken on jobs. A team member at the job site, before/after the job, equipment in use. No professional photography required. The best-performing service business social content looks authentic, not produced.
Social Media Marketing Across Metro Detroit
We deliver social media marketing services across all 12 of our service-area cities:
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Most LeadGenius clients begin receiving qualified phone leads within 24–48 hours of campaign launch.