The Google Ads Agency Built for Service Businesses.
LeadGenius is a specialized Google Ads agency for towing, HVAC, plumbing, roadside, locksmith, and home service businesses. We don't manage e-commerce or SaaS — only service businesses that need the phone to ring. $4.67 average CPC. 120K+ conversions tracked. $2M+ in managed spend.
Verified Account Data
What Sets a Specialized Google Ads Agency Apart.
General marketing agencies treat Google Ads as one of 15 services. We treat it as the only service that matters for service business growth. Here's what that difference looks like in practice.
Phone Calls, Not Clicks
We measure cost-per-call, not cost-per-click. Every campaign is built around getting your phone to ring with qualified service requests — not generating website traffic that never converts.
24-Hour Lead Delivery
Most agencies need 30–60 days to "ramp up." We launch campaigns in 24 hours from pre-built structures tested across 40+ service business accounts. First calls typically arrive within 48 hours of launch.
No Setup Fees or Contracts
Zero setup fees. Zero long-term contracts. Month-to-month only. We earn the renewal every 30 days based on your results — phone calls and booked jobs, not impressions and CTR reports.
Verified Google Partner
Verified at google.com/partners/agency?id=5082072712. Requires meeting Google's spend, performance, and certification thresholds across managed accounts. Not self-reported — verifiable on Google's directory.
You Own Everything
Your Google Ads account. Your conversion data. Your negative keyword lists. Your call recordings. We get manager access — you keep full ownership. Most agencies hold these hostage when you leave.
$4.67 Average CPC
Industry average CPC for service keywords runs $8–$35. We achieve $4.67 average through tight campaign structure, aggressive negative keyword management, and Quality Score optimization — your budget goes farther.
What a Google Ads Agency Actually Does
A Google Ads agency manages your paid search presence on Google — the ads that appear above organic results when someone searches for your services. The agency handles everything from keyword selection and bid management to ad copy writing, landing page optimization, and conversion tracking. For service businesses, the goal is always the same: get the phone to ring with qualified, ready-to-book callers.
Campaign Strategy and Structure
The single biggest determinant of Google Ads performance is campaign structure. A poorly structured campaign throws all keywords into one ad group, shows generic ads, and wastes 40–60% of budget on irrelevant searches. A properly structured campaign has tightly themed ad groups (e.g., "emergency towing Detroit" separate from "flatbed towing Wayne County"), custom ads for each theme, and negative keyword lists that block DIY, competitor research, and career searches from eating your budget.
Negative Keyword Management
The average service business Google Ads account wastes $800–$2,500/month on searches that will never convert. "How to tow a car yourself." "Towing capacity F-150." "Towing companies hiring." We audit every account and block these on Day 1, then add to the negative list weekly as new wasted searches appear. This alone typically recovers 20–35% of ad spend in the first 30 days.
Call Tracking and Attribution
If your Google Ads agency reports on clicks and not calls, find a different agency. Clicks are meaningless for service businesses — the only metric that matters is qualified inbound phone calls. We set up dynamic number insertion so every call is tracked back to its exact source: which keyword, which ad, which time of day, which device. You see cost-per-call, call duration, and call recording for every lead generated.
Bidding and Budget Optimization
We manage over $2M in annual Google Ads spend across service business accounts. That scale gives us real benchmark data on what CPCs should look like for towing ($5–$12), HVAC ($12–$40), plumbing ($10–$35), roadside ($4–$10), and locksmith ($8–$25) in Metro Detroit and surrounding markets. When a CPC spikes above benchmark, we know immediately — not when the monthly report shows up.
Google Ads Pricing for Service Businesses
LeadGenius Google Ads management starts at $1,500/month for businesses with $2,000–$10,000/month in ad spend. For businesses spending over $10,000/month on ads, the management fee is 10–12% of ad spend. There are no setup fees and no contracts. Ad spend is billed directly by Google to your card — LeadGenius only bills the management fee.
The minimum effective Google Ads budget for local service businesses is $1,500–$2,000/month in actual ad spend. Below that, there isn't enough data volume to optimize bids and keywords effectively. Most service businesses in Metro Detroit see strong ROI at $2,500–$5,000/month in ad spend depending on vertical and competitive density.
Industries We Manage Google Ads For
We specialize exclusively in phone-call lead generation for local service businesses. Our Google Ads management playbooks are built specifically for these industries — not adapted from e-commerce templates:
- Towing and roadside assistance — emergency-intent keyword targeting, 24/7 call tracking, map-pack integration
- HVAC — seasonal budget pacing, high-CPC management, commercial vs residential segmentation
- Plumbing — emergency vs scheduled service split, service-area geo-targeting
- Junk car and cash for cars — high-volume, price-comparison search intent management
- Locksmith — emergency intent, tight geo-targeting, mobile-first landing pages
- General home services — tree service, foundation repair, painting, cleaning
Google Ads Management by Service Industry.
Each industry has its own dedicated campaign playbook — CPCs, negative keyword lists, landing page structure, and call tracking setup built from real account data.
Google Ads Agency Questions Answered.
What does a Google Ads agency do?
A Google Ads agency manages your paid search campaigns — keyword research, ad creation, bid management, landing page optimization, and conversion tracking. A specialized agency for service businesses focuses specifically on phone-call conversions, not just clicks or impressions.
How much does a Google Ads agency charge?
Google Ads agency fees range from $500/month to $5,000+/month. LeadGenius charges $1,500/month for businesses spending $2,000–$10,000/month on ads, and 10–12% of ad spend above that. No setup fees, no contracts.
How do I choose a Google Ads agency?
Look for: (1) Verified Google Partner badge — check google.com/partners. (2) Industry specialization — a generalist won't outperform a specialist in your vertical. (3) Call tracking as standard — if they report clicks and not calls, find another agency. (4) Month-to-month contracts — agencies confident in results don't need long-term lock-in.
How fast will I see results?
LeadGenius clients typically receive first qualified phone calls within 24–48 hours of campaign launch. Most agencies require a 30–60 day ramp. We use pre-tested campaign structures built across 40+ service business accounts rather than starting from scratch each time.
What is a Verified Google Partner?
A Verified Google Partner meets Google's thresholds for managed ad spend, team certifications, and campaign performance benchmarks. LeadGenius is verified at google.com/partners/agency?id=5082072712. Many agencies claim "Google Partner" status without verification — always check the URL.
Should I hire a local or national Google Ads agency?
For local service businesses, industry specialization matters more than geography. LeadGenius specializes exclusively in phone-call lead generation for service businesses — campaigns built for that specific conversion, not adapted from e-commerce templates.
How much should I spend on Google Ads?
The minimum effective budget is $1,500–$2,000/month in ad spend for local service businesses. Most service businesses see strong ROI at $2,500–$7,500/month depending on vertical and market. HVAC and plumbing run $15–$40 CPC; towing and roadside run $5–$12 CPC in Metro Detroit.
Do you require contracts?
No. All LeadGenius services are month-to-month. Cancel anytime with 30 days notice. We earn the next month based on the previous month's results — phone calls and booked jobs, not impressions and CTR reports.
See Exactly Where Your Ad Budget Is Going.
15 minutes. We'll show you exactly which keywords are wasting budget and how much revenue you're leaving on the table. No pitch, no contract, real plan in 24 hours.