Marketing Built Exclusively for Home Service Businesses.
LeadGenius is a home service marketing agency that specializes in Google Ads, local SEO, and AI automation for HVAC, plumbing, towing, roadside, locksmith, and home service contractors. We measure success in qualified phone calls — not clicks, impressions, or followers. Verified Google Partner. 120K+ conversions tracked. No contracts.
Every Vertical Has Its Own Playbook.
Home service marketing isn't one strategy. HVAC has seasonal campaigns. Plumbing splits emergency and scheduled. Towing is 24/7 emergency intent. We build each from the ground up for the specific keyword behavior in your vertical.
HVAC Marketing
Seasonal AC + furnace campaigns, LSA stack, residential vs commercial split. Map pack dominance in your service area.
Plumbing Marketing
Emergency vs scheduled splits, call-only ads, 24/7 bidding for burst-pipe and drain-backup keywords.
Towing Marketing
Emergency-intent keywords, mobile-first campaigns, AAA/insurance targeting. Average $8–18 per phone call.
Roadside Assistance
Battery, lockout, fuel, flat tire ad groups. 100% mobile, 100% call-only. Insurance + dispatch contract targeting.
Locksmith Marketing
Emergency lockout priority, tight geo-targeting (3-mile rings), verified GBP to compete with scam locksmiths.
Junk Car Removal
High-volume, low-CPC campaigns. Geographic radius bidding. Bilingual ad rotation. Mobile-first lead forms.
Why Home Service Businesses Need a Specialized Marketing Agency
Home service businesses have a specific marketing problem that generalist agencies don't understand: the phone call is the conversion. Not a form fill. Not a newsletter sign-up. A qualified inbound phone call from a homeowner or property manager who needs service now or soon. Everything in a home service marketing campaign — the keywords, the ad copy, the landing page, the bidding strategy — should be designed around getting that call.
Generalist marketing agencies optimize for clicks and impressions because those are easy metrics to report. A towing company doesn't need 10,000 impressions — it needs 50 qualified calls per month. A plumbing contractor doesn't need a high CTR — it needs callers who say "I have a burst pipe" or "my water heater stopped working." These are fundamentally different goals, and they require fundamentally different campaign structures.
The Home Service Marketing Stack
The contractors winning in local markets are running all five layers simultaneously:
- Google Ads (Search): emergency + scheduled campaign splits, call-only ads, precise geo-targeting
- Google Local Service Ads (LSA): "Google Guaranteed" badge above regular Search results
- Google Business Profile: top-3 map pack through GBP optimization + review velocity
- Missed call text back: recovering the 62% of callers who hang up and call a competitor
- Review automation: 5+ new reviews per month to maintain map pack rankings and trust signals
Most contractors run 1–2 of these. The ones running all 5 dominate their market. It's not more complicated — it's more complete.
What Sets LeadGenius Apart
We manage over $2M in annual Google Ads spend across home service accounts. That scale gives us benchmark data for what CPCs should look like in your vertical, what conversion rates to expect from your landing page, and what negative keywords to add before the campaign launches. A generalist agency learns from your mistakes. We've already made those mistakes — on someone else's budget.
Home Service Marketing Pricing
Plans start at $97/month (Essentials: missed call text back + review automation). Full local SEO + AI automation + CRM is $297/month. Google Ads management is $1,500/month for accounts under $10K/month in ad spend. All plans month-to-month. No setup fees. No contracts.
Home Service Marketing Questions Answered.
What does a home service marketing agency do?
Runs Google Ads targeting homeowners searching for your services, optimizes your GBP for map pack, builds citations, automates review requests, and tracks every phone call. Goal: qualified inbound calls at the lowest possible cost per call.
How much does home service marketing cost?
Plans start at $97/month. Google Ads management is $1,500/month. Local SEO + automation is $297/month. Ad spend is separate. No setup fees, no contracts.
What is the best marketing strategy for a home service business?
Google Ads (emergency + scheduled splits) + LSA + GBP optimization + review velocity + missed call text back. All five working together. Most contractors run 1–2. The ones running all 5 own their market.
How fast do home service contractors see results?
Google Ads: first calls in 24–48 hours. Local SEO: 60–90 days for map pack movement. Full top-3 stability in 4–6 months.
Do you require contracts?
No. Month-to-month only. We earn the renewal every 30 days based on your phone call volume and cost-per-lead results.
What industries do you specialize in?
HVAC, plumbing, towing, roadside assistance, locksmith, junk car removal, and general home services. We do not work with retail, restaurants, or enterprise — only service businesses that need the phone to ring.
Stop Losing Leads to Your Competitors.
Free 15-minute audit. We'll show you exactly where your home service leads are going and what it costs to take them back.