How can contractors stop wasted PPC ad spend?

Contractors eliminate PPC waste by implementing exact and phrase match structures, deploying vertical-specific negative keyword lists (300+ blocked search terms), setting up CallRail conversion tracking, and bidding exclusively during peak dispatch hours.

Free Diagnostic Tool

Contractor Google Ads Waste Calculator

Q: How much Google Ads budget do local contractors typically waste?

Local trade contractors (towing, HVAC, plumbing, roofing) waste an average of 35% to 48% of their monthly Google Ads budget on broad match keyword leaks, DIY search queries, competitor name clicks, and outside-territory impressions.

See exactly how many dollars your towing, HVAC, plumbing, or roofing campaigns bleed each month to broad match keywords, out-of-area clicks, and DIY searchers.

Your Monthly Google Ads Budget: $3,500/mo

Your Trade Industry

Current Campaign Management

Estimated Annual Ad Waste

$17,640

That is $1,470/month lost on search terms that never become booked jobs.

Potential Extra Monthly Calls

+18 to 28 Calls/mo

Get Your Free 250+ Negative Keyword List

Direct Answer: Local trade contractors waste 35% to 48% of their monthly Google Ads budget on broad-match keyword leaks, auto-apply recommendations, and click-fraud. Deploying 300+ exact negative keywords and CallRail dynamic number insertion recaptures $1,200 to $5,000/month in lost ad capital.